Content Marketing as a “Force Multiplier”
While driving home from a weekend getaway, my wife and I found ourselves listening to a HowStuffWorks podcast on military snipers. (Do I have a remarkable wife or what?) During the hilarious and...
View ArticleInfographics in 15 Minutes
Fifteen minutes might just be the perfect length for a presentation. It forces the speaker to focus on the essentials, and it’s over before the audience’s minds begin to wander. When I present, How to...
View ArticleRemarkable Content Begins at 81%
We’ve all heard of the 80/20 rule. You know, the one that states 20 percent of causes are responsible for 80 percent of results. For example, 80 percent of support calls are placed by 20 percent of...
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A Content Marketing Autopsy of a Popular Infographic
Let’s start with a challenge: Without mentioning other colors, describe the color orange. Seriously, try it. Go on. Impossible, right? Now imagine describing not only what an infographic is but also...
View Article5 Quick Tips to Make Your Content Live Longer
Content marketing is lunch pail work. It wears a blue collar and sometimes even a dirty blue collar. It’s the guy with callused hands in the boardroom. That’s because content marketing is for doers....
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20 Women Who Rock Content Marketing
There may be a curated list of content marketing “thought leaders” that skews female, but I sure haven’t seen one. Case in point: I was recently invited to participate in series of posts that brought...
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4 Hidden Benefits of Content Marketing that Go Beyond ROI
The shift is on. It’s hard to read an article or attend a presentation about social media or content marketing without the subject quickly transitioning from creative or strategy to measurement — and...
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3 Lessons Content Marketers Can Learn from Product Marketing
While the concept of content marketing — that is, making the small yet difficult shift from thinking like a seller to thinking like a buyer — may be disruptive, the practice itself has a very common...
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How a New “Influencer” App Could be Your Most Powerful Content Marketing Weapon
Last week, a member of a private Facebook group comprised of social media professionals asked if anyone could supply a list of influential event marketers. So far, only two names have been suggested....
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Epic Content Marketers: 20 More Women Who Rock
Last year, I tried to break up the content marketing “boys club” by writing a post that highlighted women who “rock” content marketing. Twitter lit up — frenzied comments applauded those listed and...
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Planned Obsolescence: The Key to Content Marketing
Last September, MarketingProfs and Junta42 teamed up to produce a report on the state of content marketing. Their research concluded that marketers’ top three content-related challenges were: Producing...
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